Behavioural Intention of Commercial Banks’ Customers towards Financial Technology Services

نویسندگان

چکیده

Objective – The objective of this study is to determine the process that takes place in employment financial technology services industry. It utmost important FinTech firms and commercial banks understand predictors can influence their consumers’ decision adopt increase loyalty toward services. Methodology/Technique An online survey was used present research explore factors bank users’ intention use Malaysia. data for current gathered from users who aged at least 18 years old resided Malacca, Malaysia accessed via smartphone. This also employed convenient sampling distributing questionnaires 400 respondents had successfully completed returned questionnaires. Findings empirical findings illustrate trust, social influence, cyber-security risks privacy are most influential determinants affect customers’ behavioural Novelty contributes theory TAM, UTAUT TPB by proposing a direct effect on adoption will be beneficial policymakers, specifically institutions as they informed workable means quality applications/websites. yield greater intentions FinTech. Stakeholders should play role noticing considering impact using technologies policies fulfil needs. Type Paper: Empirical JEL Classification: G02, G21 Keywords: Trust; Social Influence; Cyber-Security Risks; Privacy Behavioural Intention Use Reference paper made follows: Peong, K.K; K.P; Tan K.Y. (2021). Commercial Banks’ Customers towards Financial Technology Services, Journal Finance Banking Review, 5(4): 10 27. https://doi.org/10.35609/jfbr.2021.5.4(2)

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ژورنال

عنوان ژورنال: Journal of finance and banking review

سال: 2021

ISSN: ['0128-3103', '2636-9176']

DOI: https://doi.org/10.35609/jfbr.2021.5.4(2)